Wireless Adult Content - Increasing revenue through adult material.

M2 PRESSWIRE-19 June 2002-SMI: Wireless Adult Content - Increasing revenue through adult material (C)1994-2002 M2 COMMUNICATIONS LTD

RDATE:06182002

The provision of wireless services in developed markets is being driven by the need for network operators to address the decline in both average revenue per user and the rate of annual subscriber growth. Those services must be profitable, popular and easy to provide.

'Sex Sells' - Is it the killer content your company requires?

For operators the key drivers are: - increase customer retention and acquisition through service differentiation - new revenue streams, by providing third parties with access to new customers - establish the correct strategic alliances - brand management - improve length of time users remain on your services

For content providers the key drivers are: - access to a vast, captive, lucrative and previously untapped market - improvement of brand recognition - strategic advancement into the provision of content across multiple platforms and devices; - an increase in the revenue potential of existing content and services;

- potential complementing of content

The report includes: * A detailed breakdown of the legal and technical challenges involved in the high potential arena of adult content.

* An overview of existing research on the market

* Mobile technologies behind the new important access channel of mobile

* Analysis of case studies of adult content operations

This report is ideal for: - Operators - Mobile entertainment developers - Portals - Content owners - Application Developers - Vendors - Handset manufacturers - Network Manufacturers - Media Companies - Corporates - Marketing Companies

As this report is available CD Rom which is fully colour illustrated it makes it ideal for presentation use.

- PRICING - Individual report pricing - single copies of this report are available for only GBPGBP999

Company-wide License (CD Rom and .pdf for company intranet use) for only GBPGBP4,995

- ORDERING - Ordering is easy, simply contact SMi on: Telephone: +44 (0) 207 827 6000 Fax: +44 (0) 207 827 6035 Email: owoods@smi-online.co.uk URL http://www.smipublishing.co.uk

Table of Contents 1. Adult content on the wire line web 1.1 Adult content is big business Graph 1 - Revenue created by the internet 1.2 Funding for adult content Graph 2 - Internet users in the US 1.3 Access to adult content Graph 3 - Typical adult content pass screen

2. Adult content on the wireless web Graph 4 - i-mode users in Japan who view adult content 2.1 Services currently available Graph 4 - Topics searched for on Sinpalm Graph 5 - Sinpalm viewing figures for the different OS's by week day Image 2 - Page3.com's misleading ad

2.1.1 Services world wide Image 3 - Puzzle adult content on FOMA network 2.2 Wapme's agenda Image 4 - Dolly Buster picture message 2.3 SMS chat line trial Graph 6 - What people use SMS for in the UK

3. The Future of wireless adult content Graph 7 - What will make 3G successful? 3.1 Playboy Graph 8 - Playboys recent internet deals 3.2 Hutchison 3.3 Verizon Graph 9 - Money spent on adult content

4. The technology behind the wireless web 4.1 Technology behind SMS adult content 4.1.1 CMG 4.2 Video phone on the horizon Image 5 - FOMA's P210v video phone

4.3 EMS: Enhanced mobile messaging Image 6 - EMS screenshot Graph 10 - The demand for more than just plain text messaging

4.4 MMS: The future of mobile messaging

5. Will mobile adult content work? 5.1 SMS spam & opt out clauses

6. Regulation & the law 6.1 The moral & regulatory issues 6.2 Current European regulation 6.3 Japanese regulation: Lessons from Asia Graph 11 - Network crime statistics for Japan 6.4 Adult content without operator consent Image 7 - Adult content text messages 6.5 ICSTIS 6.5.1 Guidelines 6.5.2 ICSTIS & adult content Graph 12 - Number of complaints ICSTIS received in January 2002 6.6 FCC 6.7 Other regulatory bodies

7. Paying for adult content 7.1 Costs of data & video calls Graph 13 - Likely cost of low and high res video calls 7.2 Security considerations 7.2.1 Credit card fraud Graph 14 - The rise in online data theft

8. Making money off wireless adult content 8.1 Adult content & advertising Graph 15 - Cost per click to advertisers of various products 8.1.1 Growth markets Graph 16 - Predicted growth of wireless banner ads in Western Europe Graph 17 - Predicted growth of wireless interactive alerts in Western Europe Graph 18 - Interactive alert response rate compared to mail shots Graph 19 - visiongain mobile advert predictions 8.1.2 Advertising Guidelines 8.2 Advert placement Image 8 - Dubious product placement Image 9 - Selection of operator logos available through the link on Image 8

9. Findings and conclusions Graph 20 - Predictions for adult content revenue in 2006 Graph 21 - Predictions for wireless advertising revenue in 2006

((M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data prepared by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).